DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal

Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has yet to finalize an agreement with the league.    

Speaking to investors during the company’s fourth quarter earnings call Thursday, DirecTV chairman and CEO Mike White said the negotiations began to pick up steam after the NFL season officially ended on Feb 2.

“Obviously, things tend to get pushed to the side…but now that we’re through the Super Bowl we’ve both agreed to extend our exclusive negotiating period,” White said.

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