Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales. 

Fox's CPMs were flat to as much as 2 percent below last year, according to a source familiar with the negotiations, though CPMs were up slightly for its entire Fox Networks Group portfolio. 

The company restructured its ad sales organization last October to create the Fox Networks Group, which includes Fox, Fox Sports, FX, FXX, National Geographic Chanel, Nat Geo Wild and Nat Geo Mundo.

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