Declines for Leno in Day Two; Builds in Three | Adweek Declines for Leno in Day Two; Builds in Three | Adweek
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Declines for Leno in Day Two; Builds in Three

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As expected, NBC’s still-dominant The Jay Leno Show took a massive hit in day two. But Wednesday’s telecast benefited airing out of the two-hour season-finale of America’s Got Talent. Based on the final live-plus-same-day ratings, Leno on Tuesday, June 15 dipped to 11.09 million viewers, with a 3.4 rating/9 share among adults 18-49 at 10 p.m.  

That was down by a massive 7.33 million viewers (18.42 to 11.09) and 36 percent among adults 18-49 (5.3/14 to 3.4/ 9) from Monday’s debut. Leadership, of course, is still a positive.

But the 3.4 rating among adults 18-49 was down by 17 percent from the 9:30 p.m. portion of the season-premiere of lead-in The Biggest Loser (4.1/11). And the number itself suggests that the overall audience skew for The Jay Leno Show will be older.

Based on the metered markets from Nielsen Media Research, however, Leno perked up to a 9.2/16 on Wednesday, building by 15 percent from night two. Take a look at Leno’s three night metered market track:

The Jay Leno Show (NBC)

9/14/09: 12.1/20

9/15/09: 8.0/14

9/16/09: 9.2/16

Leno tonight airs out of the series-premiere of Chevy Chase sitcom Community. 

Stay tuned for more results as the week progresses at the Programming Insider.