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If The Walking Dead didn’t already strike terror in the hearts of broadcast executives, Sunday night’s premiere deliveries should leave them quaking in their boots.
According to Nielsen live-plus-same-day data, the Season 4 premiere of AMC’s zombie apocalypse drama scared up a whopping 16.1 million viewers and an 8.2 in the 18-49 demo, beating everything on the dial and setting yet another record for an ad-supported cable series.
Cheekily titled “30 Days Without an Accident,” last night’s season opener absolutely obliterated the show’s previous record, which was set during the March 31 season finale—12.3
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