Turner Sports boss and advertising/affiliate sales president David Levy on Monday was promoted to the role of president of the entire Turner Broadcasting System, Inc. operation.
In his new role, Levy adds oversight of Turner’s domestic entertainment and animation & young adults networks and business portfolios to his current duties. Based in New York, Levy reports to outgoing chairman and CEO Kent.
In addition to overseeing all of Turner’s domestic revenue, Levy now calls the shots for all creative and business aspects of TBS, TNT, Turner Classic Movies, truTV, Cartoon Network, Boomerang and Adult Swim, as well as their respective digital extensions.
With his promotion, Levy adds Steve Koonin, president of Turner Entertainment Networks, and Stuart Snyder, president and COO of Turner Animation, Young Adults & Kids Media, to his direct-report team of business-unit heads that includes Donna Speciale (Turner Entertainment & Animation Ad Sales), Greg D’Alba (CNN Ad Sales and Turner Digital Ad Sales), Coleman Breland (Turner Network Sales) and Lenny Daniels (Turner Sports).
The new structure is designed to increase efficiency, focus and accountability for growth and results at Turner. It also aligns Levy as a direct report to longtime confidant John Martin, who replaces Kent on Jan. 1, 2014.
“We’re making this change to our domestic structure now because we have the right person to lead it,” Kent said, in a memo distributed to Turner staffers. “I’ve always been proud of how we grow and advance talented people at Turner Broadcasting. Based on his record of success; his demonstrated ability to communicate and lead a vision; and his deep understanding of every part of our business and how individual components fit and factor in our success, I’m confident that David is the right person to work with me and with John Martin to help deliver the results Turner is capable of and Time Warner is counting on.”
“I’m looking forward to leading Turner Broadcasting alongside Phil and John Martin, and I appreciate their confidence in me for this important role,” Levy said. “I have invested more than 25 years in our company. That cumulative experience affords me a unique understanding of our capabilities and a vision for how I’ll work with Steve Koonin and Stu Snyder and the great entertainment and animation networks teams, and with our colleagues in the revenue and sports units, to continue to evolve and grow Turner.”
Under Levy’s stewardship, Turner’s ad sales team has consistently out-performed the marketplace during the upfront, achieving broadcast-parity CPMs for TNT and TBS’ original series and sports programming. At Turner Sports, Levy has been instrumental in deepening and expanding Turner’s programming and rights relationships with the NBA, Major League Baseball, the PGA and the NCAA Div. I Men's Basketball Championship.
Levy began his career at Turner in 1986 as an account executive and rose through successive sales leadership roles. He was named head of Turner Network Sales in May 2009.