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Bucking the time zone, KPLR-TV, Tribune’s CW affiliate, is moving its 9 p.m. half-hour news to 7 p.m. and expanding the newscast to an hour. Beginning Sept. 8, CW network programming will clear as if KPLR were in the Eastern, not the Central Time Zone, at 8 p.m.
KPLR’s newscast will be the only prime time newscast in the market.
“We feel there is a real opportunity to reach the news audience whose busy lifestyles may not allow them to be home in time for news that is over by 6:15 in the evening,” said Sheldon Ripson, news director for KPLR.
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