The CW has finished its upfront sales, making Fox the last man standing in this year's ad sales bazaar. Volume for the network was down slightly (as it has been everywhere but NBCU, this season's first-place finisher), with CPM bumps up between 3 percent and 4 percent, said a source familiar with the network's deals.
The network was looking to expand its range during the 2014-15 upfront season, and buyers seemed pleased overall with the notion of a broader audience. With the success of comic book drama Arrow, new series Flash attracted plenty of attention from the advertising community. It's a property that has been rumored for years, and the run-up to the new show on Arrow has whetted fanboy appetites. It remains to be seen whether comic geek rabble can be successfully translated into viewership gains for the program, but hopes are high given recent successes. Still, it's not a foregone conclusion: ABC's Agents of S.H.I.E.L.D. didn't do nearly as well as hoped this past year.
In terms of category growth, the source said the CW's strongest categories were automotive, financial services and QSRs. Given that upfront budgets are generally down, it's interesting to see the categories doubling down on the traditionally young, female-skewing network as it tries for a more male audience in the upcoming season.