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Arbitron shifted responsibility for its newly created cross-platform division to Sean Creamer, evp of finance and planning and chief financial officer. The announcement made Thursday (April 22) during the company’s first-quarter earnings call, comes three months after Bill Kerr took over as president and CEO of the ratings firm.
Creamer will oversee the new division created last September to leverage the portable people meter technology beyond Arbitron’s core radio ratings services. Pierre Bouvard, executive vp of cross-platform services, now reports to Creamer.
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