Consumers Union Urges DTV Transition Delay

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK The digital TV transition deadline of Feb. 17 could be a moving target. In a letter to congressional leaders, the Consumers Union suggested the deadline be moved “to minimize the number of consumers who will lose TV signals.”

Never a smooth process, the DTV changeover has hit a new snag 2009 began.

On Jan. 5, the National Telecommunications and Information Administration, which runs the converter-box coupon program, ran out of funding. Since then, the NTIA has been forced to put more than 100,000 consumers on waiting lists for the coupons.

Without converter boxes, analog TVs will no longer be able to receive over-the-air signals once the digital transition takes place.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in