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Comcast is reportedly in talks to sell a controlling interest in cable channel G4 to the Ultimate Fighting Championship. Reps from the UFC and Comcast’s NBCU met to discuss the deal on Wednesday, and two sources told the New York Times that the UFC could take ownership of 60 percent or more of G4, which is one of Comcast’s lowest-rated channels.
The UFC has been looking to expand its TV presence—last year, its president Dana White predicted that the league would have its own network “within the next couple years,” and said that he hoped to begin showing UFC fights on broadcast television.
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