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Comcast has sewn up a new deal that will promote NBA TV to a more widely distributed digital tier, a move that will boost the network’s distribution by some 8.8 million subscribers.
The deal, which will go into effect before the 2009-10 season tips off in October, shifts NBA TV from Comcast’s premium sports tier to its “Digital Classic” line-up, raising its sub count to nearly 11 million customers.
Earlier this week, Comcast announced a similar upgrade for the NHL Network, which will is also moving to the “Digital Classic” tier.
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