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Coca-Cola today launched a social media campaign on Facebook that teases its upcoming Super Bowl commercials while raising funds for the Boys & Girls Clubs of America.
Through Coke’s Facebook fan page, members can send friends virtual gifts of Coke — a bottle image that appears on their profile pages and newsfeeds. In return, senders get 20-second previews of the new commercials the beverage giant plans to air during the Super Bowl. Coke donates $1 to the Boys & Girls Clubs for each gift sent.
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