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Chris Rohrs, the highly respected president of the Television Bureau of Advertising since 2000, surprised the industry Wednesday (March 18), with the announcement that he will exit the TVB at the end of the year. The organization’s board of directors has formed a search committee to identify a successor.
That won’t be easy. Rohrs is one of those rare advocates for a trade industry who does not get written off just a cheerleader for the business.
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