CBS TV's Detroit O&O Adds Local Newscast | Adweek CBS TV's Detroit O&O Adds Local Newscast | Adweek
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CBS TV's Detroit O&O Adds Local Newscast

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WWJ-TV, CBS Television's owned-and-operated station in Detroit, is about to add its first local newscast. Beginning May 5, the station will debut First Forecast Mornings, a live, local weekday program airing 5 to 7 a.m.

Targeting the growing and highly mobile morning audience, the content will center on on weather and traffic, as viewers get ready to head out the door. The program will also feature news headlines via a partnership with The Detroit Free Press.

"We are thrilled to introduce this new local program to better serve the needs of our viewers," said Trey Fabacher, vp and general manager of the CBS duopoly, WWJ and WKBD-TV, the CW affiliate in Detroit. "There's nothing else like this on Detroit television and we know viewers are going to like what the see.

Two TV veterans, meteorologist Lori Pinson, will provide weather information and Randy Bhirdo will report traffic conditions.