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NEW YORK Cablevision has taken the wraps off Optimum Select, an advanced advertising service that includes a call-to-action application.
Among the first clutch of clients to sign on as Optimum Select partners are: Unilever, Gillette, New York-based retailer Century 21 and Benjamin Moore.
First announced last month, Optimum Select went live in early October, with an opt-in execution for Gillette’s line of body wash. Cablevision subscribers who clicked on an on-screen overlay were issued free samples of Gillette’s shower-gel product.
Gillette provided 30,000 samples for the promotion.
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