Cable Strong in First Half, While Broadcast Falters | Adweek Cable Strong in First Half, While Broadcast Falters | Adweek
Advertisement

Cable Strong in First Half, While Broadcast Falters

Advertisement

Television ad spending was in rude good health in the first half of 2008, as cable and syndication notched high single-digit gains versus the year-ago period. That said, some of those increases came at the expense of national broadcast TV, which slipped six percent.

According to Nielsen Monitor-Plus data, cable grew 8.1 percent in the first half of the year, taking in $12.8 billion dollars, improving on the $11.8 billion the segment brought in a year ago. Syndicated TV jumped 7.2 percent to $557.6 million.

Cable and syndie accounted for the largest gains in all measured media, with the latter