It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark.
Having crunched the numbers for all ad-supported cable nets, the Cabletelevision Advertising Bureau reported a total haul of $22.1 billion in sales revenue, marking an 8 percent increase from $20.5 billion in 2010.
On a percentile basis, last year’s performance was one of the strongest since 2007. Only 2010 was a bigger growth year, as overall cable ad sales revenue jumped 10 percent versus $18.7
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