Burn Notice, Royal Pains Continue to Click For USA

Burn Notice and Royal Pains continue perform for USA Network, as both series retained the lion’s share of the audience that tuned in for their June 3 season openers.Per Nielsen live-plus-same-day ratings, episode two of the new season of Burn Notice delivered an average prime time audience of 5.67 million viewers on the 10th, making it the week’s most-watched program on ad-supported cable and returning 86 percent of the previous week’s draw (6.62 million).Thursday night’s Burn Notice also served up 2.31 million viewers 18-49, retaining 89 percent of the demo, while holding onto 87 percent of the target audience with an average delivery of 2.55 million adults 25-54.Leading out of Burn Notice at 10 p.m., Royal Pains returned 96 percent of its prior-week audience, drawing 5.6 million viewers. Episode two of Royal Pains retained 99 percent of the viewers 18-49 who watched last week’s show, averaging 2.31 million members of the demo. In fact, Pains beat Burn Notice in both core demos, drawing 2.67 million adults 25-54, an improvement of 1 percent from the previous week.The third original series on USA’s spring/early summer schedule, In Plain Sight, improved 4 percent in its Wednesday 10 p.m. time slot, averaging 3.62 million viewers. For the week ended June 13, USA delivered an average prime time audience of 3.21 million viewers, of which 1.13 million were members of the 18-49 demo. USA also beat all comers among adults 25-54 (1.29 million) and finished second with viewers 18-34 (466,000).After slipping to fourth place in the previous week, TNT rebounded nicely, taking the silver with an average prime time audience of 2.35 million viewers. That delivery represents a gain of 28 percent versus TNT’s previous draw of 1.83 million viewers.TNT drew its biggest crowd of the week with its second Nascar Sprint Cup Series race of the season, averaging 4.33 million viewers Sunday afternoon. TNT’s race-day coverage delivered 2.15 million adults 25-54 and 1.58 million viewers 18-49.Twin showings of the 2007 theatrical Transformers also put up some decent numbers for TNT, as the Shia LaBeouf/Megan Fox vehicle drew 3.83 million viewers Saturday night at 8 p.m., and another 3.71 million the same time the following night.All told, TNT finished the week second among the two major demos, averaging 1.15 million adults 25-54 and 1.04 million 18-49s. The network took third among viewers 18-34, averaging 392,000.Third place on the week went to Fox News Channel, which averaged 2.16 million total viewers in prime, of which 515,000 were members of the core news demo.TBS jumped to fourth place (1.71 million), and won the 18-34 demo outright with an average draw of 529,000. The Turner net also took third with the older demos, drawing 982,000 viewers 18-49 and 904,000 adults 25-54.Closing out the top five was Nickelodeon/Nick at Nite, with an average nightly draw of 1.62 million viewers.Among the week’s biggest draws was History’s original unscripted effort Pawn Stars, which captured 5.35 million viewers Monday night at 10 p.m. and another 5.29 million in the following half-hour time slot. Pawn Stars won the week among all three major demos, averaging 2.77 million viewers 18-49 between 10 p.m. and 11 p.m., while notching 2.89 million adults 25-54 and 1.3 million 18-34s.On the week, the top 10 outlets serving the primary TV demo were: USA, which averaged 1.13 million viewers 18-49; TNT (1.04 million); TBS (982,000); History (697,000); Discovery Channel (630,000); Food Network (629,000); A&E (599,000); FX (554,000) and TLC (526,000).

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Burn Notice, Royal Pains Continue to Click For USA

Anthony Crupi

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Anthony Crupi