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Buick has signed on as the presenting sponsor of a new March Madness postgame show to air on truTV and TBS.
The automaker is backing 13 installments of a half-hour wrap titled “Inside March Madness Presented by Buick.” The program tips off on Tuesday, March 15 on truTV, immediately after the Turner net airs the first two games of the 2011 NCAA Div. I Men’s Basketball Championship tourney.
Given the 6:30 p.m. and 9:00 p.m. EDT starting times for games one and two of the so-called “First Four” matches on truTV, the Buick-sponsored postgame show should debut at around 11:30 p.m.
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