Borrell: Local Online Advertising Cools Off

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Following five years of double-digit growth, local online advertising will moderate next year, growing only 5 percent to $14.9 billion, according to a new forecast from Borrell Associates released Thursday (Oct. 8).

In contrast, this year local online advertising is expected to grow 12 percent to $14.2 billion, with most of the growth coming in the second half of the year.

Over the past five years, local online advertising grew at a compound annual growth rate of 46.5

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