Azteca America and Ford Are Launching a Web Series That's All About Strength

Showcasing Mexican boxers and the F-150

Azteca America is partnering with one of its biggest sponsors to create a branded-content Web series, Fuerza Ford, which will feature the motor company's Ford F-150.

The 10-episode Spanish-language series debuts Tuesday and will feature Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo. The three offer boxing tips and an inside look at their lifestyles. The videos will be hosted on a Fuerza Ford branded hub, as well as Azteca's Facebook and Twitter platforms.

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