Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Lance Armstrong’s comeback ride has given Versus a huge lift, as the network’s Tour de France coverage is up 78 percent in average viewership after the first 10 stages.
Per Nielsen ratings data, Versus’ live morning telecasts of the Tour have averaged 479,809 viewers, a dramatic improvement over the 270,359 viewers it was pulling in at this time a year ago. (Armstrong, who retired from competitive cycling after the 2005 Tour, began planning his comeback last September.)
Versus
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in