Arbitron announced today (Nov. 4) that it moved the commercialization date for nine markets, moving four up and five back by three months.
Four markets, Kansas City, San Antonio, Salt Lake City and Las Vegas are now scheduled to commercialize with the December 2009 PPM survey report (Nov. 12 to Dec. 9), which will be released on Dec. 31, 2009. Arbitron had planned to deploy the PPM ratings service in these markets with the release of the March 2010 PPM survey report. The last diary-based audience survey for each of these markets will be the summer 2009 survey (June 25 to Sept. 16).
Five markets, Milwaukee, Charlotte, Columbus, Providence, R.I., and Orlando, will commercialize with the release of the September 2010 PPM survey report in October. Those markets had been slated to commercialize with the release of the June 2010 PPM survey report. The last diary-based audience report for these markets will be for the spring 2010 survey (April 1 to June 23).
The changes in the schedule do not alter Arbitron's goal of bringing the portable people meter ratings service to the top 50 markets by the end of 2010.