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Chalk some of it up to simple ratings growth but never underestimate the power of a good tree house integration.
Animal Planet in 2013 has scared up 34 new clients, a roster that includes 11 advertisers that have never before bought time on a Discovery Communications network. Among the newcomers are BRP, which manufactures recreational vehicles; the casual dining chain Romano’s Macaroni Grill; and YellaWood, a company that trades in pressure-treated lumber products.
While Animal Planet’s fundamentals remain attractive—the net has enjoyed 21 months of uninterrupted demo growth—its unique integration-friendly environment is perhaps its greatest value proposition.
“[The guys from Treehouse Masters] used one of our premium products in one of their projects,” said James Riley, CMO of Abbeville, Ala.-based
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