AMC's 'Walking Dead' Gets New Life

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Two episodes into the premiere run, AMC has extended the lifespan of The Walking Dead, ordering a 13-episode second-season run.

Last night’s installment of The Walking Dead scared up 4.71 million viewers at 10 p.m., retaining 88 percent of its stellar premiere delivery (5.34 million viewers on Halloween night). Demos also hung tough, as the aptly-titled second episode, “Guts,” delivered 3.34 million viewers 18-49 and 2.8 million adults 25-54.

When compared to the season-opener, which unearthed 3.57

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in