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Print publishers are up in arms over extra discounts they say media agency conglomerate GroupM has been demanding in exchange for business from its clients, a blue-chip roster of names that includes Macy’s, Church & Dwight and ConAgra.
Volume discounts are standard practice in ad buying. But the publishing executives — all of whom requested anonymity so as not to jeopardize their chances of getting business from the holding company giant — said the agency’s demands were unusual if not unprecedented.
According
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