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ABC has done the first deals of the broadcast prime-time upfront, reaching agreements with media agencies Starcom and Zenith Media, according to sources familiar with the situation.
Mediaweek has learned that the deals garnered ABC an average of between 8-10 percent cost-per-thousand rate increases for its prime-time inventory.
The dollar value of the deals with each media agency could not be determined, although sources said that it was a significant amount of business placed by each agency, not just for a couple of clients.
Neither of the agencies nor ABC would comment on any business conducted.
Sources
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