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ABC and CBS Share Weekend Leadership

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THE PROGRAMMING INSIDER
Monday, November 10, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What's Hot/What's Not
 
On the Air Tonight:
Prime Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
A Catchy Theme
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Prime-Time Ratings:
Weekend Highlights
 
Friday 11/07/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   7.0/12
ABC 4.1/ 7
Fox    3.7/ 6
NBC 2.8/ 5
CW    1.0/ 2
 
-Total Viewers:

CBS: 11.17 million, ABC: 6.07, Fox: 5.67, NBC: 4.34, CW: 1.63

 
-Adults 18-49:

CBS: 2.6 rating/8 share, ABC: 1.9/ 6, Fox: 1.6/ 5, NBC: 1.1/ 3, CW: 0.7/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday