Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The Consumer Electronics Show is perhaps best understood as a conspiracy between Eros and Mammon, a four-day stroll through a technological red-light district where gadget heavies manufacture desire out of ballyhoo and circuitry.
Crowds at last week’s CES did most of their heavy breathing around the various 3-D TV displays, as two programmers and a distributor promised to provide the content to satisfy the early flush of consumer ardor. On Jan. 5, ESPN and Discovery Communications unveiled plans to launch dedicated 3-D networks, twin initiatives that would be subsidized in part by Sony Corp.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in