YouTubers Are Crazy for Cheesy Brazilian Videos

P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to churn out the jaw-dropping content that video-savvy labels like Red Bull and GoPro are known for to keep viewers hooked.

Two of the Brazil spots this week are for hair care brands. L’Oréal-owned Garnier Brazil’s minute-long video tells three quick before-and-after stories from women claiming that the brand’s product dramatically changed their hair (although the bird’s nest "before" scenario around the 25-second mark is a bit much).

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