YouTube Will Let Brands Target Top 5 Percent of Its Videos

Johnson & Johnson and Heineken have beta-tested 'Google Preferred'

YouTube is attempting to assuage advertiser concerns about showing up next to poor content by rolling out Google Preferred. The feature allows brands to target pre-roll ads against the top five percent of the most popular content in areas like entertainment and food. 

Susan Wojcicki, YouTube CEO, unveiled the offering at the beginning of the digital video company's splashy Brandcast, which is part of the Digital Content NewFronts, in New York on Wednesday evening. Later in the event, DigitasLBi was introduced as the initiative's first agency partner, while Johnson & Johnson and Heineken have beta-tested Google Preferred while apparently finding success.

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