YouTube to Offer Users 'Insight'

NEW YORK Google has introduced a free YouTube tool that will provide those who post clips — whether they are semiprofessionals or media conglomerates — with deeper insights into when, where and how often their videos are viewed.

Using YouTube Insight, publishers can analyze the viewing patterns of individual videos far more thoroughly than in the past, when only total views and users ratings were available. For example, with the new tool, any content producer who posts videos on YouTube can examine which days of the week or hours of the day traffic spikes; which U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in