Yahoo Hires Former AOL Exec to Run Ad Business

Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement ends months of speculation that Yahoo CEO Marissa Mayer and her team were working to bring Brody to the Sunnyvale, Calif.-based Internet company.

As svp of the Americas, Brody will be charged with overcoming the considerable challenge of convincing brands and agencies to spend more on Yahoo’s properties.

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