Yahoo, Healthline Ink Channel Pact | Adweek Yahoo, Healthline Ink Channel Pact | Adweek
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Yahoo, Healthline Ink Channel Pact

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Yahoo has inked a deal with Healthline Networks to power the search and navigation technology for the portal’s soon-to-be-revamped Yahoo Health channel.

As part of the deal Healthline will provide Yahoo with access to its proprietary semantic taxonomy—which the company claims helps users sift through complex lists of symptoms and treatments in an easier-to-understand fashion. Plus, Yahoo Health will feature several Healthline-produced applications, including SymptomSearch™, TreatmentSearch™ and DocSearch. Healthline will also start selling ad inventory on Yahoo Health as part of its Healthline Media Network.

The 11-year-old Healthline is backed by Aetna, General Electric, Investor Growth Capital and a handful of other prominent investors. The company provides health-related content and search tools to 40-plus Web partners, including ABCNews.com, which just signed a deal with the company last month.

Yahoo is set to unveil its expanded Health channel sometime this spring, said officials. “Yahoo is committed to investing in and expanding our Health offering to provide more of what users are looking for,” said Damon Cronkey, senior director and regional business lead for Yahoo Health. “Healthline brings a powerful health information technology platform along with unique applications and development expertise that will help Yahoo deliver a greater experience for our consumers and advertisers.”