World Cup Helps FC Barcelona Win Big on Instagram

Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge event to hone their Instagram video skills.

The UEFA Champions League team is the No. 1 brand on the Adweek/Shareablee weekly top 10 after charting second last week, which marked its first appearance on our three-month-old rankings. With 2.5 million current followers, FC Barcelona appears to be picking up roughly 200,000 new followers every week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in