Al Gore, American Airlines Stole the Digital Conversation at SXSW 2013 | Adweek Al Gore, American Airlines Stole the Digital Conversation at SXSW 2013 | Adweek
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SXSW2013 SXSW2013

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us wish we'd just stayed home? Here, SXSW by the numbers.


Illustrations: Martin Gee; Musk Photo: Jeffrey Mayer/WireImage

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