Will Web Change Black Friday Forever?
It appears the Internet is going to play a significant factor in this year’s holiday shopping season, especially on Black Friday, according to eMarketer.
“Black Friday is losing its significance as an in-store shopping event,” said Jeffrey Grau, a senior analyst at the firm. “Savvy consumers, knowing that retailers are posting some of their best Black Friday deals online, will shop the Web on Black Friday from the comfort of their homes rather than rise early to face crowded stores.”
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