Will GIF-Powered Emails Get More People RSVP'ing for Events?

Splash and Giphy say the numbers point to yes

GIFs have already overtaken brands' social media and online video. Next up: Email marketing.

Event-planning platform Splash and Giphy—a GIF library and search engine—are teaming up today to let marketers plug GIFs into the emails and landing pages that Splash uses to organize gatherings and RSVP lists.

Crafting perfect email and event campaigns that get someone's attention is tough these days, and Splash CEO Ben Hindman said the partnership will shake up the dry and un-personalized campaigns marketers are known for sending clients.

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