Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

And how publishers seem to be benefitting

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers.

The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the bulk" of that money going to publishers. 

Run rates extrapolate current results over a period of time to predict financial returns. In other words, FAN—which allows advertisers to buy data-targeted ads across various apps—apparently saw at least $250 million run through its system in the fourth quarter of 2015.

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