What Brands Need to Know About Back-to-School Shopping Habits

Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season. Of course, the opportunity to capture those dollars is certainly not lost on brands.

And now, more than ever, parents are turning to tech to guide them in all stages of the purchase journey, from research to reviews to price comparisons. “Retailers are working hard to compete by making shopping easier, less complex and financially competitive, but as a whole, consumers are still a few steps ahead,” said Sam Huston, chief strategy officer at search engine marketing company iProspect.

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