Web Video Not Eating Into TV Ad Dollars, Study
The TV upfront is way down this year. Plus, digital sellers constantly profess that all these lost TV dollars must be headed straight to the Internet. So TV’s loss is Web video’s gain, right? Not quite, according to a new report issued by eMarketer.
In 2009, online video advertising—generally considered a bright spot in an otherwise down market–will account for just 4.3 percent of total online ad dollars. And even with the broadcast upfront down over 20 percent this year —Web video spending will account for a paltry 1.6
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in