Walmart Tests Groupon Model
Daily deals service Groupon is the current belle of the ball when it comes to the digital world. It’s no surprise that retail giant Walmart is paying attention.
Today Walmart began running Facebook ads promoting a new service it is calling CrowdSaver. The offer: Walmart will give 18 percent off a plasma TV if it gets 5,000 likes. Walmart encourages its fans to rally their friends in order to ensure the deal happens.
The move is a twist on the Groupon model, which offers steep discounts on goods and services if a critical mass of people take up the offer.
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