Victoria's Secret Wants to Win Over Millennials With Its Own Mobile Messaging App

'Pink' lets you talk and shop

Victoria's Secret wants to see what today's millennials are talking about with a new twist on mobile messaging.

At the same time that practically all millennial-minded marketers are using Snapchat, Line, Kik and every other social and mobile platform out there to get in touch with teens, Victoria's Secret has rolled out its own chat feature within its Pink shopping app.

The lingerie brand is the first marketer to use a chatting feature from a mobile messaging app called Frankly.

After opening the chat feature, app users can talk about predetermined topics like holiday gifts or school.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in