Users More Likely to Click On Ads With AdChoices Icon

DAA poll says it's good for brands

Transparency and choice go a long way toward making Internet users comfortable with receiving interest-based ads, according to the results of a poll from the Digital Advertising Alliance.

More than 51 percent of those surveyed said they would be more likely to click on an online ad that had an icon, like the DAA's blue AdChoices icon, that allowed them to opt out. More than 73 percent of those polled said they would be more comfortable with interest-based ads if they knew about the privacy protections that are part of the DAA's self-regulatory program.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in