Update: CBS, ESPN Spar Over Record Soccer Web Totals

It turns out that Landon Donovan’s got nothing on Billy Donovan.ESPN said in a press release yesterday that the U.S. soccer team’s dramatic win over Algeria on Wednesday (June 23) was the most-viewed single live sports event in the history of the Internet. Not so fast, says CBS.According to CBS officials, a game between Florida (coached by former Providence star Billy Donovan) and Brigham Young University during the NCAA men’s basketball tournament drew an audience of 1,115,097 online viewers. That’s slightly more than the 1.1 million unique viewers that ESPN claims streamed part of Wednesday’s game on ESPN3.com, during which Landon Donovan scored a late goal to thrust the U.S. into the round of 16.The problem, according to CBS officials, is not just that ESPN’s audience figures actually trailed the audience for the Florida BYU game, but that ESPN boasted that the soccer match drew the “largest U.S. audience ever for a sports event on the Web.” That’s a difficult boast to back up, since audience numbers from live events typically come from Web publishers themselves, and not an established third party.However, ESPN says that it was actually conservative when it released its initial numbers on the game. “If you want to just look at uniques, we actually did have a larger audience,” said ESPN’s senior director, digital media research David Coletti. That’s because, according to Coletti ESPN3.com pulled in a sizable audience from its non-English feeds of the game—bringing its total unique audience to slightly above CBS’ college hoops figure.Plus, Coletti is adamant that the 328,000 viewers per minute ESPN recorded during the U.S. victory is unprecedented, and thus gives the network the right to claim the biggest sports audience on the Web ever. “CBS isn’t comparing their apples to our apples,” he said.

Performance Marketing

Update: CBS, ESPN Spar Over Record Soccer Web Totals

Mike Shields

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