Univision Tunes In New Music Site Música

Univision has rolled out an all-music site, Música, serving as a challenger to Hulu, which has limited content targeted to that audience.

According to Univision’s research, 69 percent of its Web users claim that “music is an important part of my life.” Thus, the new site is replete with 145,000 songs, along with artist pages, photos, behind the scenes clips and a unique lyrics tool. Plus, users can listen to 40-plus Univision Radio stations on the site (www.UnivisionMusica.com).