Uber Hires Former Obama Adviser David Plouffe to Fight 'Big Taxi'

Things just got political

Uber, a mobile app that gives consumers an alternative to taxis, has hired President Barack Obama's former senior adviser David Plouffe to help the company wage political and legal battles against street-hail taxis and traditional car services.

Plouffe will join the tech player as svp of policy and strategy in September, according to a blog post by Uber co-founder Travis Kalanick. As if recalling the "Big Tobacco" and "Big Pharma" rallying cries of the recent political past, Kalanick attempted to add a new term to the back-handed Beltway glossary: "Big Taxi."

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