Twitter's New Filing Reveals MoPub's Ad Growth | Adweek Twitter's New Filing Reveals MoPub's Ad Growth | Adweek
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Twitter Reveals MoPub's Ad Growth

Mobile exchange on pace to make $13M this year

Twitter just disclosed how much money MoPub makes. The messaging platform had to reveal the mobile exchange's finances as part of its disclosure to potential investors before it becomes a publicly traded company.

In an S-1 amendment, Twitter revealed that MoPub generated $6.5 million in revenue in the first half of the year. MoPub makes its money from transaction fees on its ad platform. The revenue line is on pace to at least quadruple this year, but the company has not been profitable so far.

Twitter agreed to buy MoPub in September in exchange for almost 15 million shares that likely will be worth more than $300 million. MoPub makes transaction fees from its mobile ad exchange.

Twitter is set to debut on Wall Street in mid-November. The company has been updating its public papers periodically, providing fresh insight into its finances.

Twitter already revealed that it has generated $422.2 million in revenue this year.

It also revealed today that it secured a $1 billion loan from some of the big banks, such as Morgan Stanley and Goldman Sachs, that are helping conduct the initial public offering. 

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