Twitch Bids Adieu to CBSi Ad Sales

ESports hub sets up internal sales team led by CRO Jonathan Simpson-Bint

Twitch.tv, one of the principal players in the growing eSports genre (i.e. watching people play video games), will stop selling its ad inventory through CBS Interactive's sales team and will instead build its own all-new advertising team headed by chief revenue officer Jonathan Simpson-Bint. 

Simpson-Bint told Adweek that the decision to part ways with CBS was driven by the gameplay streaming portal's rapid growth over the past year—uniques have increased from 15 million to more than 30 million since last June, with engagement numbers up as well.

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