Turner Forms Ad Net: Links Sales for Web Holdings
Turner is pasting together its vast collection of Web properties to form a sizable, brand-friendly ad network, just as the company officially swears off selling its remnant inventory via third-party ad networks.
The cable-centric company said it plans to begin packaging both display and video ad inventory for advertisers from 19 different Web sites. That encompasses
owned-and-operated properties like CNN.com and CartoonNetwork.com as well as partner sites such as NBA.com and PGA.com as part of an overall digital sales restructuring (previously news and entertainment properties were sold by different groups).
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